Social Responsibility And Its Impact On The Public Eye

Reputation Management WebFinance 2016 defines Repman as activities performed by individuals or organisations with the goal of creating a certain image or representation of themselves in the public eye. Eisenegger Imhof 2008 endorse this definition as they explicitly state that Reputation can be used to measure a business’ activity and they also state that a lot of Repman isn’t actually seen but carries a lot of weight within that image perception. They state that there are 6 dimensions of reputation that have varying impact depending on the sector applied. The dimensions are Product Services, Financial Performance, Vision Leadership, Workplace Enviroment, Social Responsibility and finally Emotional Appeal. These 6 dimensions are favourable to CP as their variety allows for more competition and power distribution without the interference of higher powers (in theory) furthermore it allows for more individuals to gain power through the discussion and co-operation that comes from self-representation. The opposing view to this is suggested by Power 2004. He proposes that politicians should take a more active role, especially when it concerns the issue of public representation and reputation perception. He goes so far as to remark on the actions of the British government as â€Å"Organised Paranoia† in this regard. This view opposes one of the core values of CP in that it touts that the government should be a regulatory body and interfere as little as possible. 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